Scattered couple discovery
Search engines, social accounts, recommendations, and vendor websites force couples to start over in every channel.
WeddingTech · Marketplace
Wedding Planning & Vendor Marketplace
Two Sides. One Ecosystem.
Built for couples and the professionals who serve them
Orixes Tech designed and developed a comprehensive two-sided wedding marketplace and planning platform that serves both sides of the wedding ecosystem. For couples, it simplifies planning by bringing vendor discovery, comparison, inspiration, and enquiries into one connected experience. For wedding professionals, it creates a dedicated digital business platform to establish presence, showcase work, connect with prospective customers, manage opportunities, and grow.
Couples need an easier way to discover and evaluate wedding professionals. Vendors need more than visibility — they need opportunities to present their businesses effectively and connect with customers who are actively planning weddings.
The result is more than a wedding directory. It is a digital marketplace connecting demand, supply, discovery, and business opportunity across the wedding industry.
Talk to our team
The Challenge
Both sides of the industry were working in fragments
Planning a wedding can involve coordinating dozens of services and making hundreds of decisions. Wedding professionals, meanwhile, often market through social media, messaging apps, referrals, directories, and individual websites. Neither side had a purpose-built place where high-intent planning meets professional presence.
Too many decisions
Venues, planners, photographers, catering, décor, and more must stay explorable without becoming overwhelming.
Directory-level listings
A name and a phone number do not help couples evaluate style, services, or fit.
Fragmented vendor channels
Wedding businesses market everywhere except where couples are already planning.
Lost enquiries
Interest arrives across messages, forms, and inboxes — without a structured path from discovery to opportunity.
Trust at stake
Couples choose professionals for an event that is financially and emotionally significant.
The Solution
One marketplace. Two interconnected experiences.
Wedova connects both journeys inside the same ecosystem. Couples move from discovery toward a confident enquiry. Vendors move from registration toward a professional storefront, visibility, and organized opportunity.
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Help couples discover
Structured categories and profiles reduce the distance from “we need someone for this” to the right professional.
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Help vendors grow
Presence, portfolio, services, enquiries, and a business workspace turn visibility into opportunity.
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Marketplace, not directory
A directory lists businesses. A marketplace creates connections, enquiries, and commercial outcomes.
Marketplace Capabilities
Discovery for couples. Opportunity for vendors.
Two experiences within one wedding ecosystem
Vendor discovery
Structured categories — venues, planners, photographers, caterers, décor, bridal services, and more — help couples move from exploration to a relevant professional.
Digital storefronts
Vendor profiles present brand, services, location, packages, and enquiry actions — more than a name and a number.
Portfolio showcase
Visual work sells the experience. Photographers, venues, florists, and designers present style where inspiration meets commercial intent.
Enquiries & leads
Discovery becomes a funnel: profile visit, service exploration, interest, enquiry, and business opportunity.
Vendor workspace
Onboarding, profile, portfolio, services, enquiries, and insights sit in a business dashboard — not a simple listing editor.
Reputation & growth
Where reviews are enabled, better service builds marketplace confidence — and a channel that can evolve with promotion, insights, and engagement.
Couple Experience
Discover. Explore. Compare. Enquire. Plan.
Instead of moving between search engines, social media, recommendations, and individual websites, couples explore the wedding ecosystem through a purpose-built experience designed for decision-making.
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Discover
Couples enter structured categories instead of starting from a blank search.
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Explore
Profiles, portfolios, and offerings help them understand style and fit.
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Compare
Clearer information supports evaluation across professionals for the same need.
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Enquire
Interest becomes a conversation inside the marketplace — not a scavenger hunt for contact details.
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Plan
Discovery, inspiration, and next steps stay in one connected planning environment.
From “we need a vendor” to the right professional — and a real opportunity
We design two-sided marketplaces around both journeys: easier planning for couples, and a digital business platform for the professionals who serve them.
Talk to our teamOne Platform. Two Experiences.
Designed around how each side actually works
These are not separate products. They are two interconnected experiences within the same wedding ecosystem — planning, discovery, and evaluation for couples; onboarding, storefront, visibility, and growth for vendors.
Visual discovery
Weddings are highly visual. Imagery and portfolio presentation sit at the center of evaluation.
Couple clarity
Categories, profiles, and offerings make it easier to understand what a vendor actually provides.
Vendor presence
Onboarding captures identity, category, services, location, portfolio, and the information needed to be found.
High-intent visibility
Vendors appear when couples are already planning — a different channel from general advertising.
Responsive experience
Discovery and marketplace activity stay usable across desktop and smaller screens.
Visual discovery
Weddings are highly visual. Imagery and portfolio presentation sit at the center of evaluation.
Couple clarity
Categories, profiles, and offerings make it easier to understand what a vendor actually provides.
Vendor presence
Onboarding captures identity, category, services, location, portfolio, and the information needed to be found.
High-intent visibility
Vendors appear when couples are already planning — a different channel from general advertising.
Responsive experience
Discovery and marketplace activity stay usable across desktop and smaller screens.
Two Experiences
The couple marketplace and the vendor workspace
Couples need a destination for discovery, comparison, and enquiries. Vendors need a business view of marketplace activity — profile, portfolio, services, leads, and visibility in one workspace.
Couple experience
Wedding planning, category exploration, inspiration, vendor evaluation, and enquiries in one destination.
Vendor workspace
A business dashboard for presence, portfolio, offerings, incoming enquiries, and marketplace activity.
The Marketplace Flywheel
Value on one side creates value on the other
More quality vendors create more choice for couples. More couples exploring generate more enquiries. More value for vendors attracts more professionals. That compounding loop is the difference between a listing site and a scalable WeddingTech ecosystem.
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Vendor journey
Create presence, showcase services, get discovered, receive enquiries, convert opportunities, and grow.
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Lead workflow
Where enabled, vendors can review incoming interest as New enquiry → Conversation → Opportunity → Customer — not a scatter of messages.
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Trust in the decision
Reviews and reputation, where enabled, help couples evaluate while established professionals build marketplace confidence.
Marketplace Architecture
Infrastructure for the wedding industry — not a directory
By connecting couples, vendors, planning, discovery, content, enquiries, and business workflows, the architecture creates the foundation for a broader WeddingTech ecosystem that can grow with promotion, performance insights, and customer engagement.
- Two-sided marketplace architecture
- Wedding category architecture
- Search and discovery
- Vendor onboarding
- Vendor profiles and portfolios
- Services and offerings
- Customer enquiry workflows
- Lead management foundations
- Vendor dashboard
- Authentication and user management
- Reviews and reputation foundations
- Marketplace UX/UI
- Responsive web experience
- Scalable platform architecture
Beyond a Wedding Directory
From listing businesses to creating opportunity
A directory
Businesses listed. Couples still hunt across search, social, referrals, and individual websites.
- Search
- Social
- Referrals
- Websites
A marketplace
Discovery, storefronts, enquiries, and vendor workflows connect demand with supply in one ecosystem.
Wedova
- Search
- Social
- Referrals
- Websites
For couples, technology simplifies the journey from inspiration to celebration. For vendors, technology creates a digital channel for discovery, customer acquisition, and business growth.
A directory lists businesses. A marketplace creates connections and opportunities — and can evolve from discovery into a broader wedding-industry platform.
The Outcome
Better planning for couples. Better opportunities for vendors.
Couples gain a more structured way to discover and evaluate the professionals needed to bring their wedding vision to life. Vendors gain a purpose-built digital presence where they can showcase their businesses, reach relevant customers, receive enquiries, and build opportunities.
For Orixes Tech, the platform demonstrates how marketplace technology can create value on both sides of an industry.
2
Interconnected marketplace experiences
16+
Wedding vendor categories
1
Ecosystem connecting demand and supply
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Discover
Give couples one destination for categories, profiles, and comparison.
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Showcase
Give every wedding business a professional digital storefront.
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Connect
Turn high-intent discovery into enquiries and organized opportunity.
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Grow
Build a flywheel where more quality on each side creates more value for the other.
Help couples discover. Help vendors grow. Connect the entire ecosystem.
What We Delivered
Marketplace product engineering, end to end
- Two-Sided Marketplace Architecture
- Couple Experience
- Vendor Experience
- Vendor Onboarding
- Vendor Profiles
- Vendor Portfolio Experience
- Service Discovery
- Wedding Category Architecture
- Search & Discovery
- Customer Enquiry Workflows
- Lead Management Foundations
- Vendor Dashboard
- Marketplace UX/UI
- Responsive Web Experience
- Authentication & User Management
- Marketplace Product Engineering
- Scalable Platform Architecture
Work with us
Building marketplaces that create opportunity
Orixes Tech designs and engineers digital marketplaces around both sides of the transaction. We build customer experiences that make discovery easier and business experiences that help providers establish their presence, connect with demand, and turn digital engagement into commercial opportunity. Connecting an industry through technology?